From: Long Investing Ideas from Seeking Alpha - 12:53am - August 24, 2012By Christopher Grosvenor, CMT:In this article, I take a look at Starbucks Corporation (SBUX), a specialty eatery. We'll examine the industry, valuations, the financial performance and position to determine what investors should do with the common equity shares of Starbucks. Industry Starbucks operates in the specialty eatery industry. Its competitors in the industry are Panera Bread Co. (PNRA) and Caribou Coffee Company, Inc. (CBOU). I would add McDonald's to the list, although, McDonald's doesn't compete directly in the specialty eatery category. Starbucks is in the service sector. Its principal business activity is selling coffee through its stores. Starbucks also sells other beverages and food.In terms of business cycle sensitivity, Starbucks is non-cyclical. The specialty eatery or restaurant industry in the U.S. is in the mature life-cycle stage: In the China/ Asia Pacifi...
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Source: http://ewallstreeter.com/starbucks-is-undervalued-2349/
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